Attention: Entrepreneurs, Business Owners and Marketers
get a FREE Copy Of the international Bestselling book 'Primal Storytelling' - And learn the secrets of the worlds #1 Content Marketing System that Generates hordes of Traffic, leads, and Social media followers
This page only takes 5 minutes to read all the way through and only 1 minute to make a decision that dramatically changes the trajectory of your life for the better.
So, if you can’t sit and read for 5 minutes then I would advise you to close this page, give up any goals you have of living your dream life and go play diablo or something like that.
This is probably not for you.
The first question you may have is ‘What is Primal Storytelling?’
To put simply it is a system and mindset for easily capturing people’s attention in the internet age.
It is a counter to the endless noise that is being published online every single second, 24/7.
It comes in two parts.
1. A mindset for interacting with the average, jaded, glass eyed person that has never heard of you before.
2. A system for quickly and easily waking someone up from their
personal mental fog to become hooked on you as a person.
Primal Storytelling can be used to achieve a wide array of goals.
If your goal is to get hired at your dream job, Primal Storytelling will make you stand out to any employer.
No matter your actual qualifications or degrees.
If you run a business, it is a way of differentiating you from your competitors in the mind of your potential customers.
It allows you to escape the endless rat race of discounts and price drops to be able to charge premium prices for the exact same products.
Primal Storytellers use a simple fact about human nature to gain an advantage in life: People act based on emotion and justify with logic.
For example, the average person is far more likely to visit the restaurant of someone that they are friends with even if the food isn’t great.
Why?
Because people would rather give their time, attention and money to those that they care about and who care about a them.
This is not some sort of unethical manipulation tactic or a way of tricking people.
It is about presenting yourself to others in a way that they connect with you on a human level rather than as an exchangeable commodity.
Here are just some of things you will learn:
The one human trait that more than any other factor captures attention, persuades, and convinces individuals to take action more than nearly any other external stimulus. (Page 11)
There is a strategic shift in thinking that will bullet proof your business and personal brand from all of the AI hype and help you dominate the search engines. (Page 14)
Cut through the noise and stand out amidst 1.5 billion websites and billions of new daily posts. (Page 15,19)
The number one way to immunize your business and personal brand from technology changes (Page 20-22)
The three driving forces of all human behavior that determine buying (or non-buying) behavior. (Page 25)
The four primary story structures that any business can utilize and that have generated hundreds of billions of dollars in sales worldwide (Page 28)
The one story structure that Disney and many other brands have used to generate billions of dollars in sales and that continue to attract the attention of million of people worldwide. (Page 28, 126)
Why Tribes are used by the top marketers in place of buyer personas and niche markets (Page 36-69)
Improving social status is one of the great driving forces behind all behavior and it is only over shadowed by one inner drive that humans craves more than money, fame, or even fortune. (Page 35)
Why Tribes are no longer a local phenomenon limited by bands of family groups with social, political, racial, or religious connections. (Page 37)
There is an invisible rule every marketer must know about Tribes and how they interact with the world to create the most powerful messages that connect and motivate buying behaviors. (Page 40-42)
The one form of social pressure that is more powerful than all of the others. It is THE driving force behind many of the biggest buying trends of the 21st century. Marketers ignore this to their peril. (Page 44-45)
There is a digital asset that is more valuable than all of the gold and crypto currency in the world combined. It is a marketer’s greatest weapon and tool and without it you might as well be a blind man stumbling in the dark. (Page 47-53)
There is a powerful driving force behind all conscious and unconscious decisions that marketers can harness like a Jedi to generate sales. (Page 77)
There is a scene in the first Star Wars movie where Obi-Wan Kenobi uses the Force on mind of a storm trooper to enforce his will. Similarly, there is a driving force behind all conscious and unconscious decisions that once deeply understood can be leveraged to increase sales (Page 77,78)
There are nine primary human urges top marketers use to influence buying behaviors that go far beyond pain and pleasure stimulus and when well used can generate a frenzy of sales. (Page 78, 79)
The secret reason kitties and sleeping babies dominate social media and how to use it to drive profit and dominate any market. (Page 90, 91)
The old adage “sex sells” is as true now as it was when it was first uttered, but there is a vital difference between men and women and how they view sex that marketers must understand and incorporate into their marketing to be truly effective. (Page 93-94)
There is an underlying need more powerful than all five-tiers of Maslow’s Hierarchy of needs that is the biggest driving factor in big ticket sales and the luxury goods markets. It is responsible for trillions of dollars in sales a year and arguably the most powerful tool for marketers to
generate sales. (Page 78-102)Curiosity is one of the most commonly used emotions by marketers to influence behavior, but when it is combined with two additional factors it unleashes a near frenzy of buying behaviors. This understanding alone helped me take all of my companies to the next level. (Page 96)
When marketing to baby boomers and older generations who have a built a lifetime of regrets there is a powerful emotion that will motivate them to action more than nearly anything else. (Page 99)
Meet the Author- Tony Butler
For years, I have poured my heart and soul into the creation, testing, and constant refinement of Primal Storytelling
Countless hours of research, experimentation, and dedication have gone into developing this powerful marketing system. As a passionate advocate of the storytelling approach, I firmly believe that it holds the key to transforming marketing strategies and driving unparalleled success.
I am deeply invested in my students' long-term success, and witnessing their growth and achievements is the ultimate reward for me. Guiding aspiring marketers to master the art of storytelling is not just a career, but a calling that I wholeheartedly embrace.
It is my purpose to empower others to discover the immense potential within themselves and create a lasting impact in their careers and businesses. Together, we are forging a path towards a future where Primal Storytelling becomes a driving force in the marketing world, leaving a legacy that extends far beyond the present.
We began testing the Primal Storytelling™ system in multiple industries more than five years ago, and it has delivered millions of dollars of value to companies. In October of 2022, I released a book based on the system, Primal Storytelling, Marketing for Humans, and it quickly became an international bestseller. Marketers around the world intuitively recognized the power of storytelling.
Primal Storytelling pushes back against modern ideas of hiding your flaws or your failures and pulls human connection to the forefront.
There are many that are currently worried about AI taking all the jobs in the world and worry about being left behind.
Primal Storytelling side steps all these issues as the quality of work is only one small factor as to why people choose to work with you.
They work with you because they like you, they trust you, and in their heart of hearts care for your well-being.
You may wonder why would a business work with or hire someone less qualified; wouldn’t they just look at it logically and put profits first?
Well, the thing to understand is that businesses are not nebulous abstractions but are run by people.
People within the business make decisions no matter how rich or successful they are. They make decisions based on emotion and justify with logic.
Using Primal Storytelling they will learn to love you and care for you on a deep level.
They emotionally decide to work with you then ad-hawk rationalize to themselves how you were actually always the most qualified.
It is only in fiction and movies where people are cold, calculating, robot-like beings.
In the real world, everyone is good in their nature and want to connect with others.
That is the core of Primal Storytelling.
Effectively and efficiently connecting with others.
Primal Storytelling University offers you everything you need to begin connecting with others, no matter how you currently feel about yourself.
You may think that you are not interesting or have some self-doubts.
That is okay, it’s normal.
I was in the exact same boat just a few years ago.
I created Primal Storytelling as a way to solve my own problems, not necessarily to solve other people’s.
For a little backstory, I was an airborne Ranger in the Army. I have spent 25% of my life in the military world.
Getting out of the Army to join the civilian world was one of the hardest transitions of my entire life.
The rules are totally different as there is no hierarchy, no overarching mission and no checklist of procedures.
In the civilian world, everyone is on their own trying to figure out what to do with their life.
And to add to the difficulty, when I first got out, my wife was pregnant with our first child and wanted to quit working and be a stay-at-home mom.
Meaning I had to figure out how to earn a lot more money and had to do it fast.
The biggest thing that I learned from my time in the military is how to work.
I may not have had very many useful skills for the business world and didn’t have any connections but I did know how to outwork everyone around me.
That need to provide for my family drove me into the world of business and entrepreneurship. I dove headlong into how to start and most importantly grow a business which quickly led me to the importance of marketing.
Marketing is the lifeblood of building your personal network or growing a business. It is a noisy world out there and if you don't know how to promote yourself, no one will ever hear about you, your products, or services.
Over the years, I founded multiple companies in different industries: martial arts, technology, consulting, real estate, ecommerce, etc., and I consulted with hundreds of others.
As more people asked me how I was doing it, I finally felt the need to write down my methodology to make it easier for others to learn, and that was the birth of my international best selling book, Primal Storytelling, Marketing for Humans.
It's a distillation of my most important business and marketing learnings over 20+ years.
Primal Storytelling is more than just a marketing system. It is a mindset shift. It is a way of thinking about business, control over your time, and the art and science of getting attention.
Here is even more of what you will learn from this FREE book:
Religious belief is a major force in shaping human culture, and developing the ability to inspire this feeling can connect a brand to a Tribe in a unique and magnet way. (Page 101)
There are eight emotions that top marketers employ to influence buying behavior and connect with audiences in an authentic way. (Page 105)
Fear based marketing campaigns have a long history of generating short term profits, but there are two questions marketers can ask to move to building long-term relationship with their Tribe (Page 107)
Human emotions are rarely experienced in isolation. Rather, they are experienced in a way that few marketers truly understand. (Page 104)
In 70,000 years of human history, one human trait has differentiated humans from the animals and been one of primary means of conveying knowledge, wisdom, and entertainment. (Page 114)
Brand marketers must understand there is an invisible power they can tap into in order to shape culture, shift political trends, and even influence mass markets. (Page 123)
The one type of story that connects entrepreneurs with their Tribe and how they will shape the future. (Page 127-128)
The one understanding that changed my entire outlook on using marketing to influence human behavior. (Page 117)
The underlying force that made mixed martial arts and medical marijuana legal in the US. (Page 119-121)
The hardwired instinctual trait possessed by all humans that you can use to build a relationship with anyone. (Page 111)
How our caveman ancestors communicated to each other and how it relates to growing your customer base (Page 112)
The household items that you currently own that you can begin using to convince anyone of anything (Page 112)
The ethical brainwashing trick to turn all of your customers into model citizens without them ever realizing it. (Page 113)
How to use Loci to train employees to remember your instructions on your first telling by searing it into their brain on a neurological level. (Page 114)
The difference between telling regular stories and stories that increase sales. (Page 115)
The six psychological principals – consistency, reciprocity, social proof, authority, liking, and scarcity and their role in generating sales using storytelling. (Page 117)
What the war on drugs has taught about persuasion and attracting customers. (Page 118)
How the film ‘Reefer Madness’ from the 1930s teaches us about shaping public sentiment of your brand/business. (Page 119)
How the ancient roots of MMA (Mixed Martial Arts) dating all the way back to 646 BC prove the power of [REDACTED] and their ability to shape [REDACTED] for any brand. (Page 120)
The one thing to avoid in your storytelling that may bring short term gains but long term consequences that can bankrupt you. (Page 124)
The four core stories that every business should tell to instantly connect with their prospects. (Page 125)
What I learned about warfare at the American Military Academy ‘West Point’ that led me to uncover a basic truth about all effective marketing. (Page 126)
Your Brand origin story and how it relates to superheroes that gain special powers. (Page 126)
The lesson that I learned studying Elon Musk and his company SpaceX that is the key to attracting investors, talented employees and the public to your company. (Page 127)
How the Primal Storytelling methodology plans on helping you in the next ten or even twenty years. (Page 128)
The parts to a transformation story that get strangers to consider buying from you. (Page 128)
Examples of how to use imaginary characters to generate billions of dollars in sales. (Page 132)
The five brand characters that connect with Tribes to generate large social media followings and drive sales. (Page 137)
The greatest brand storyteller of the twenty-first century and the lesson you can learn from him to drive growth in your company. (Page 156)
There is one thing modern humans crave that all of the fastest growing brands are moving toward delivering more of in a complete reversal of technology trends. (Page 188)
The one thing that will help you achieve all of your marketing and business goals, faster, and with less friction. This one realization changed my entire business life. (Page 190)
Here's Why You Should Learn Primal Storytelling
Emotional Engagement
In a crowded marketplace, Primal storytelling sets your brand apart from competitors. Your unique and authentic stories resonate with customers, making your business more memorable and distinguished.
Stand Out From The Competition
Explore the primal urges that drive human behavior, and leverage this understanding to craft marketing messages that deeply resonate with your audience, sparking curiosity and interest.
Enhance Brand Identity
Through storytelling, you can shape and reinforce your brand's identity, values, and mission. This cohesive brand narrative helps customers relate to your purpose, align with your vision, and become advocates for your business.
Higher Engagement & Retention
Engaging stories captivate your audience, keeping them connected to your brand over time. Primal storytelling drives higher engagement rates, fosters customer loyalty, and encourages repeat business.
Increased Conversions
Story-driven marketing has the power to persuade and influence customer behavior. By connecting with emotions and showcasing the value your products or services bring, Primal storytelling can increase conversion rates and drive sales.
Boosted Content Effectiveness
Through storytelling, you can shape and reinforce your brand's identity, values, and mission. This cohesive brand narrative helps customers relate to your purpose, align with your vision, and become advocates for your business.
Brand Advocacy & Word Of Mouth
Satisfied customers who connect with your brand story are more likely to become brand advocates and share their positive experiences with others. This organic word-of-mouth marketing can lead to a wider audience reach and increased credibility.
Crisis Management & Reputation Building
During challenging times, Primal storytelling can be instrumental in crisis management and reputation building. Crafting authentic narratives allows you to address issues transparently and rebuild trust with your audience.
Recruitment & Employee Engagement
Storytelling resonates not only with customers but also with potential employees. You can attract top talent and increase employee engagement by showcasing your brand's values and culture.
Don't Miss Out!
This is a game-changing opportunity you've been searching for. In today's dynamic digital landscape, where authenticity and connection are paramount, mastering the art of Primal Storytelling is a skill that can set you apart from the competition.
Digital marketing is no longer just about tactics and algorithms; it's about creating resonant narratives that capture your audience's attention and forge genuine connections. Be equipped with the tools to craft compelling stories that evoke emotion, drive engagement, and inspire action.
Imagine being able to weave narratives that not only resonate with your audience but also align seamlessly with your brand's values and mission.
This books empowers you to go beyond traditional marketing approaches, elevating your strategies to a whole new level. Understand how to create content that truly connects with consumers and position yourself as an expert.
Whether you're a seasoned digital marketer looking to expand your skill set or someone looking to expand their business, this book offers the insights and techniques needed to excel in the ever-evolving world of digital marketing.