3 Steps to Crafting an Origin Story that Captivates Your Tribe
Your origin story is a powerful way to connect with your Tribe and let them know that like Batman you are awesome, but still human and just like them you still struggle.
The Words We Choose
The words you use to describe your brand will be the deciding factor in your success. Choose them carefully.
Goals vs. Systems
It's the time of year when New Year's resolutions and goals are on everyones' minds.
The Case For Content
There is a sequence to building a marketing system for a company from the ground up and it in this article I argue you start with content before adding Ads into your marketing mix.
